Hippo Happy Hour
🎙️ Hippo Happy Hour Podcast – Pour yourself a drink and pull up a chair. This is not your average marketing podcast. Brought to you by the creative minds at Hippo Media Group, Hippo Happy Hour dives into the wild world of marketing, media, and what it really takes to grow a business in today’s noisy world. Hosted by real people doing real work, each episode is a candid conversation about strategy, storytelling, startups, and sometimes… just surviving the week. We talk wins, fails, trends, and truths—with a cocktail of humor, insight, and zero fluff. Whether you’re a business owner, brand builder, or just here for the vibes, we promise to keep it real, relevant, and just the right amount of ridiculous. No scripts. Just a Happy Hour—with the Hippos.
Episodes

Wednesday Mar 26, 2025
Wednesday Mar 26, 2025
In this episode of "Hippo Happy Hour," titled "From The Lot To The Leader’s Chair: How Trey White Drives Culture, Community & Car Sales," I delve into the fascinating journey of Trey White, a prominent figure in the car sales industry. We kick off by exploring the evolution of the car business, highlighting how it has transformed over the years and the pivotal role Trey has played in this dynamic landscape.
We then discuss the delicate balance between maintaining high sales volume and upholding core values. Trey shares his insights on how to achieve this equilibrium, emphasizing the importance of integrity and customer satisfaction. Building a great team is another crucial topic we cover, with Trey offering valuable advice on fostering a positive workplace culture that drives success.
The conversation also touches on the distinction between vendors and true partners, where Trey elaborates on the significance of cultivating genuine partnerships that contribute to long-term growth. Drawing from his family legacy, Trey imparts lessons learned from his experiences, providing listeners with a unique perspective on leadership and resilience.
Throughout the episode, Trey shares engaging stories from the dealership, illustrating real-world applications of the principles discussed. We wrap up with a conclusion that encapsulates the key takeaways from our conversation, leaving listeners inspired by Trey White's remarkable journey from the lot to the leader’s chair.

Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Welcome to the inaugural episode of Hippo Happy Hour! Join us as we dive deep into the evolving automotive landscape with industry legend Steve Gordon. With an incredible 50 years of experience, Steve shares his candid insights on the challenges facing mom-and-pop dealerships, the rise of large auto groups, the impact of technology, and the future relationship between OEMs and dealers. Get ready for stories from the front lines and a unique perspective on the changing road ahead for the car business!

Meet The Hippos
Hippo Media was founded by Scottie Sigmon, Skip Wilson, and Gene Austin in January 2023. Having previously worked together at iHeart Media, each left to pursue different paths. But over a chance lunch, the trio reunited and began sketching out an idea for something different—a marketing agency that functioned like a blend of fractional CMO and business consultancy. One that combined the connections and firepower of a big firm with the attention and agility of a boutique partner. That idea quickly became Hippo Media Group.
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Now, these three gents bring that same spirit of collaboration, creativity, and candor to the Hippo Happy Hour podcast. It’s where strategy meets storytelling, and where marketing talk doesn’t feel like work. Just honest conversations about what’s working, what’s not, and how to cut through the noise—all with a drink in hand and no holding back.